Monday, August 9, 2004

In Mexico, the torta battles burger, pizza

Globalization makes for interesting cultural news. This Indianapolis Star article, In Mexico, the torta battles burger, pizza shows how Mexico's traditional fast foods are battling McDonald's, Burger King, Pizza Hut, KFC and other foreign chains that have taken a bite out of sales of tortillas, tacos and tortas. Tortas are overstuffed sandwiches made of crusty bread, avocado, tomato, chili and bean paste, together with meat and cheese or whatever else you might put in a sandwich... however, this never includes peanut butter and jelly.

While they're eating more burgers and pizza down here, the funny thing is that Mexican favorites like salso and tortillas are making inroads in the U.S. For example, consumption of tortillas is up in the United States but down in Mexico. What mixed-up, interesting time we live in.

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